Romanian Version

History In 1997 the first Sensiblu pharmacy was experimentally opened in Bucharest, to make a demonstration to the Mediplus contractors; a demonstration referring to the most efficient ways of arranging the products in a pharmacy. The experiment had such a tremendous success that the next year the pharmacy number increased to 11.

The spectacular expansion of the pharmacy network was especially a result of the attention and dedication we offer to the client and also a result of our creativity and innovation, significant concepts for the development of our company. The clients and patients have appreciated the innovating concepts for Romania, that of an open pharmacy, where cosmetic products and other services could be found. So in a short period of time Sensiblu has not only become a leader on the market but also a real life model for the pharmaceutical market.

The Structure

Presently, after ten years, Sensiblu is still a market leader, holding 207 pharmacies that are in the service of our patient's health and care all over the country round the clock.

Alba Iulia, Arad, Bacau, Baia Mare, Barlad, Bistrita, Braila, Brasov, Bucuresti, Buzau, Campina, Cluj-Napoca, Constanta, Craiova, Deva, Drobeta Turnu Severin, Galati, Giurgiu, Hunedoara, Iasi, Mangalia, Neptun, Odorheiul Secuiesc, Oradea, Piatra Neamt, Pitesti, Ploiesti, Ramnicu Valcea, Satu Mare, Sfantu Gheorghe, Sibiu, Sinaia, Slatina, Suceava, Targoviste, Targu Jiu, Targu Mures, Timisoara, Tulcea, Turnu Severin, Vaslui are the cities where Sensiblu is always open for the needs of all Romanians.

Sensiblu’s development was a dynamic one, having an average annual growth rate of the market share of approximately 30%. The network development had as a main goal the growth of the service quality. This fact materialized in the increase of the number of clients that step in a pharmacy each day, from 161 in 1998 to 1000 in 2006.

Services

Providing services that may help the patients is a constant concern for Sensiblu:

• A complete range of medicines;
• A large range of pharmaceutical, cosmetic and beauty products;
• Lots of services of cosmetic advice: skin analysis, make-up sessions, cosmetic tips and programs for beauty treatment;
• An efficient informational system for customers, web site search for Sensiblu products with information regarding their price and the pharmacies where they can be found;
• The Sensiblu info-line (free of charge telephone number);
• A monthly program of special offers that can be found in the Sensiblu Catalogue;
• POS terminals for electronic payment.