The Sensiblu Foundation was set up in March 2002, with the strong wish of being closer to different categories of persons in need in an active way and to raise the quality of their lives.

One of the most serious problems identified in the Romanian society is the domestic violence, and to contribute positively to this phenomenon a project named “CASA BLU” was initiated. Through this project women and children, victims of domestic violence, are being helped to reorganize their life socially, psychologically and physically speaking.

A counseling center and a shelter are active through the “CASA BLU” program. The services offered are from social counseling to psychological and legal one, shelter, food, clothes, medicines, and support in finding a job and also a new home. The project develops with the help of the own hall of the 3rd district, UNICEF, the Bucharest Police General Department and the Sensiblu pharmacy network

After four years of “CASA BLU” activity, over 535 women together with 678 children called for help and benefited of the services offered by the foundation. Only in 2005, a number of 207 women and 222 children got assistance from the personnel of the foundation.

During 20-23 June 2005, in Bucharest, The Sensiblu Foundation held the training "Aspects of Domestic Violence", in collaboration with the Est-European Institute for Healthy Reproduction in Tirgu - Mures. The training participants were proximity police officers from the six sectors in Bucharest and from DGPMB, representatives of the General Direction of Social Assistance and Child Protection in the 3rd sector of Bucharest. The training was part of the constant effort of the Foundation to form a network of specialists at local level to fight domestic violence, thus contributing to the efficiency of the actions aiming to prevent and combat this phenomena.

Between 25 November - 10 December 2005, 2006 and 2007 known at international lever as V-Days - 16 Days of Activism against Violence on Women, The Sensiblu Foundation together with Sensiblu company, run a series of actions to promote a harmonious couple life without violence.

The White Ribbons campaign aimed to involve men to fight against domestic violence, which affects especially women and children.

The expo Silent Witnesses represents a way of commemorating the women who got killed by their partners during the year 2005 and 2006 in a public space, 14 silhouettes wearing on their faces their story of the woman who got killed, have been exposed for 16 days. The expo ended on 10 December, the International Day for Human Rights, with a vigils night with candles.

In 2007, Sensiblu Foundation rised in the center of Bucharest, a "Wall of Indifference" where people could read the stories of all the women who were killed by their husband, father or son, since 2004. On 10December 2007, public persons, journalists and public broke down the Wall of indifference to show their disapproval of gender violence.